Agilent
When I started working with Agilent I was told they were “the Rolls Royce of lab equipment”. I’m sure my father, the pharmacist, would’ve been so proud. Me? I’m not a science guy. But I got to know the brand pretty well.
My work was mostly videos and infographics. Explainers and promos distilling in-depth lab data or promoting brand new instruments.
Agilent also gave me a chance to lead the creative development for my favourite brief ever: “take 20 scholarly papers and turn them into an incredibly positive PR campaign for our environmentally-friendly R&D”. I did say I wasn’t a science guy, right?