Planet Smart City

It’s affordable housing filled with tech, built for tightly-knit, under-funded communities. Simple, isn’t it?

We’re not talking about copy that’s out of this galaxy. That being said, I think there’s still something to be said about clear and honest messaging. Especially if you have to translate the same message into four different languages, localising every post, blog and press release. After all, how good is your copy if no one understands it?

Working as a creative lead in investor newsletters, internal communications and the all-important annual report, every written asset in this company passed through me. Pretty serious tone of voice, with some wiggle room to make their voice stand out.